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April, 2014
It might seem silly to mention this, but many print cost overruns are due to press downtime or reprints that results from avoidable mistakes such as typos, incomplete sentences, bad dates, wrong captions, etc. So take a breath, slow down and review your piece carefully with the spell checker on and off. Or better yet, have several people in your organization not involved with the project look it over prior to submitting it for print. A few things to mention...
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