For many companies, sales campaigns are the main method for both communicating with the market to reinforce positioning, and for customer acquisition. Good campaigns follow a theme and include a series of touches with the market. Itís noisy in the marketplace, and a message delivered once through a single medium rarely makes a difference. While thereís no magic number regarding the best frequency for a message to make an impact, opinions range from three to twenty times, with seven being an old marketing adage. Many sales campaigns contain an overarching theme, which can be leveraged over extended periods of time with multiple variations, or different elements, to tell an entire story. Start your story with LBL!